I'm no stickler for etiquette, but I do like to observe the little customs and traditions that come with cigar smoking - they add to the enjoyment for me. I've been fortunate in that I was taught these customs by some experienced cigar smokers over the course of the years, and I think the things I have picked up may be of benefit to anyone interested in the hobby.
To each their pleasure of course, and I'd never dream of telling anyone how to enjoy a cigar - but this is how I smoke mine.
Images are coming to this page to fortify the didactic process, but for the moment it's all text.
This one will really signal to seasoned smokers whether or not you're any kind of cigar smoker and not some idiot who picked one up on a lark. Harsh words these, but as I said, it's the most elementary thing to get right and people get it wrong all the time. To amend the statement I made just before the break, this is one thing I'd consider berating someone for.
For your average cigar (there is no such thing), start off with a few puffs per minute. Get it good and lit, and then just draw smoke once every ten or fifteen seconds and see if it works - if it thins out, speed up, if it gets hotter, slow down. You'll get the hang of it pretty quickly.
If your ash column does get to be long to the point that it worries you, you can lever it off by pressing it against the bottom of an ashtray. It'll leave a pointy cone of ember on your cigar though, which looks funny, but it will soon rectify itself. This usually happens when you smoke your cigar too fast, or when it's been rolled too tight.
It may seem like a waste, but those last couple of centimetres taste worse and smoke hotter than the rest of the cigar - it's a case of stopping when the cigar is at its best rather than letting it get worse until the point that you can't bear it anymore. Smoking a cigar is about enjoyment, so don't spoil your own fun by getting greedy.
When you're done, just lay the cigar down on your ashtray and let it extinguish itself; usually it'll stop smoking within a minute or two.
There are two ways to remedy this when it does happen. The preferred way is to rotate your cigar so as to place the burnt-in part at the bottom. Heat will rise to the top and the unburnt bit will start to burn more quickly. It'll take a few minutes to take effect, during which time it's advisable to smoke slowly to not aggravate the situation.
The second, more drastic remedy, is to get a wooden match and help things along. Just scorch the unburnt bit, turn it to the top and things will straighten out a lot faster. It's best to only do this when your cigar really doesn't want to smoke straight (i.e. you have a faulty cigar), as relighting a cigar doesn't help the flavour.
Top tip: good tobacconists will replace a bad cigar. If you buy one, start to smoke it and it smokes crooked, or if the leaves start flaking, or if there's a knot somewhere, any tobacconist truly worth their salt will give you another cigar free of charge. Ask your tobacconist if it's something they do.
So make a kissy face and wet the end with your lips before cutting. Don't get it soaking wet, just wet to the point where it's more flexible and a bit darker. At that point, it'll cut like fine cheese.
Please do it this way. Whereas with a pipe, a match is preferable but not obligatory as the use of a lighter doesn't really seem to interfere with the flavour, a gas lighter can really ruin a good cigar. The difference is immediately noticeable - you can do the taste test yourself, but it does require the ruination of at least one cigar.
You can also use a storm lighter, the kind that produces a blue flame. It burns up all the gas, leaving no residue to get into your cigar. This is easier than using matches or cedar, but it's also a bit less fun.